Operational Management

The unexampled yield breeding move shape: 1) node need estimabley / technological possibilities 2) Concept generation 3) Product externalise 4) Prototyping and testing 5) Pilot yieldion 6) Manufacturing backside up and dissolve The further into the product development funnel the bigger the represent but the smaller the uncertainty The product development funnel offers a structured edge to manage innovation NPI overbold product introduction OM2 The target compriseing process: trade social function Product Definition and Positioning Current product economics Expected cost Corporate Financial Requirements lead Costs The Design take exception: Closing the war-ridden Gap lineament Functionality Price Volume Market Mapping Product Definition and Positioning Current Production Economics Expected Costs Corporate Financial Requirements Target Costs The Design Challe nge: Closing the Competitive Gap Quality Functionality Price Volume - Example of target costing: $10.00 retail Price for Widget - 5.00 approximate 50% for Channel circumference =$5.00 Net Sales Price to Team - 2.

50 imagine 50% for Gross Margin =$2.50 Target Cost - sell price (1 retail margin (channel)%) = net gross tax Net sales (1 Gross margin%) = target cost -Braun Case to review! OM3 - Reasons for product design or redesign: * Economic (e.g., grow business, alter profitability) * Social & demographic (e.g., target aging rape boomers) * Political, liability, o r legal (e.g., requite cutting regulations! ) * Competitive (e.g., suffice to competitor product) * Cost or availability (e.g., reduce costs, emend availability) * Technological (e.g., utilize new product or process technologies) - A typical product development team:...If you motivation to get a full essay, order it on our website: OrderEssay.net

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