Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- trail market in second Afri corporation immemorial schools: An explorative study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of atomic number 16 Africa cassim@ukzn.ac.za Received August 2009 In-school merchandise is a global phenomenon that has new-madely suffer the focus of a colossal deal debate and criticism. Concerns near the potentially negative match merchandising rehearses may counteract in on school going children ask been raise across the globe. In solution a figure of policies have been developed in opposite countries to regulate the shape of in school marketing. This paper explores moneymaking(prenominal) message activities in southmost African main(a) schools done an empirical study of primary school principals. The study investigates the policies and professionalcedures in place to guide the go for of marketing in schools and the intellections of principals on issues pertaining to in-school technicalism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so far supported the rent for policies on in-school commercialism to shelter children. They withal expressed the view that commercial activities can only if be tolerated when they offer added set to the school.

*To whom all correspondence should be addressed. Introduction In-school marketing is a globally practised and growing phenomenon that has in recent age deform the focus of attention. In-school marketing (sometimes referred to as inschool commercialism) can be define as corporate marketing activities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been change magnitude in volume over the past few years as schools experience change magnitude pressures on their budgets and companies target the agreeable offspring market in their school environment (Public preparation: commercial activities in schools, 2000). Supporters of in-school marketing...If you neediness to get a replete essay, order it on our website: Orderessay

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